Preserving the freshness and potency of flowers requires the best practices for storing cannabis without endorsing any specific product or brand. To maintain the quality of your flower, the key is to control three main factors: light, humidity, and temperature. Firstly, light exposure can degrade cannabinoids and terpenes, so storing your cannabis in a dark, opaque container is crucial. Avoid clear jars or containers that allow light to penetrate, as it can compromise the potency over time. Humidity levels also play a pivotal role. Too much moisture can invite mold, while excessive dryness can make your flower brittle and harsh. Aim for a relative humidity (RH) level between 59% and 63%. Using specialized storage containers with humidity packs or humidity control devices can help maintain the ideal moisture level. Temperature fluctuations can accelerate the degradation of cannabinoids and terpenes. Storing your flower in a cool, consistent environment is optimal. Room temperature or slightly cooler conditions, around 15-21°C, are ideal for preserving the potency and flavors of your cannabis. Another essential aspect is the container itself. Airtight glass jars or containers with rubber seals work well to keep air and moisture out. Mason jars are a popular choice due to their opacity and tight seals, helping to maintain the freshness of your flower. It's crucial to avoid storing cannabis in the fridge or freezer, despite the common misconception. The fluctuations in humidity and temperature when removing them can cause condensation, leading to mold growth or degradation of the trichomes. Additionally, minimizing air exposure is vital. When opening the container, do so briefly and infrequently to prevent unnecessary exposure to air and fluctuations in humidity. Lastly, keep your storage location discreet and away from children or pets. Labeling your containers clearly can also help prevent accidental consumption. By adhering to these storage practices—keeping your flower in a dark, airtight container at optimal humidity and temperature levels—you can prolong the shelf life and preserve the quality of your cannabis for a more enjoyable and potent experience.